CrushClub Climbing a new existing platform

CrushClubClimbing and Mickael Mawem

CrushClub is all about creative collaborations. We are driven by teamwork. By sharing passion for handmade, sustainable products we bring a lot of fun. In the summer of 2022 we toured trough Europe and visited the climbing gym of Les Freres Mawem in Colmar, run by well-known climbing brothers Mickael and Bassa Mawem. When showing Mickael our Fidget Gripper and Pinch Gripper Mickael was immediatly hooked with these, in his words, 'artisinal’ products.

When we launched our first challenge the Pinch Battle we shared this concept with Mickael. What followed was an interesting meet & great with more ideas, product improvements and a new collaboration was born. It was a logical step to grant Mickael Mawems online platform Shop Climbing the exclusive rights for selling CrusClub products in France. And selling all trough Europe!

With Mickael actively involved in product development and sales the next step was to formalize our partnership. In September 2024 we agreed to rebrand the CrushClub platform to CrushClubClimbing and shared the ownership with Mickael.

We look forward to share the strength and fun of our products  with climbing enthusiasts, local heros, gym socializers, outdoor climbers, grip strength fanatics, or and everybody else that makes our climbing community stronger.

We wish you a lot of fun with CrushClub Climbing